Ad Creative Brief
/ad-creative-brief
Claude Code produces creative briefs that give designers and video editors everything they need to produce on-brand ad creative without back-and-forth. Each brief includes the hook angle, copy overlay, CTA, format specs, and performance hypothesis.
What this skill does
Define the creative hook angle and emotional trigger for each ad concept
Specify platform format requirements including dimensions, video length, and safe zones
Write copy overlay text and CTA placement guidance for static and video assets
Document the testing hypothesis so performance can be attributed to specific creative decisions
How to use it
Share campaign context
Describe the product, audience, campaign objective, and any top-performing creatives you want to build on.
Run /ad-creative-brief
Specify the number of concepts, platforms, and formats you need briefs for.
Hand off to your creative team
Claude Code produces a structured brief per concept that designers can execute without additional clarification.
Example prompts
$Create 3 Meta ad creative briefs for a DTC skincare brand targeting women 28-45. Test UGC-style video vs. product demo vs. testimonial formats.
$Write a creative brief for a Google display campaign promoting a B2B accounting software free trial. Need static banner concepts for 3 sizes.
$Generate 4 creative briefs for a TikTok campaign targeting Gen Z for a fitness app. Focus on hook-first video formats under 15 seconds.
Who it's for
Marketing managers briefing in-house designers or freelancers on paid social creative
Agencies creating creative documentation for client approval before production
Growth teams running structured creative testing programs that need repeatable brief formats
Frequently asked questions
What's included in each creative brief?
Each brief from Claude Code includes the hook statement, primary message, copy overlay text, visual direction, CTA, platform specs, and the testing hypothesis. You can request additional sections like brand guideline notes or reference examples.
Can this brief video ads as well as static?
Yes. For video briefs, Claude Code adds a scene-by-scene structure with timing, voiceover or text overlay notes, and pacing guidance. It adjusts the format to match the platform, whether that's Meta Reels, TikTok, or YouTube pre-roll.
How do I make sure the brief stays on-brand?
Paste your brand guidelines or describe your visual identity and tone before running the command. Claude Code incorporates those constraints into every brief it generates.
Skills that pair well
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