Internal Linking Strategy
/internal-links
Claude Code analyzes your site's internal link architecture to find orphan pages, identify PageRank distribution inefficiencies, and generate specific link insertion recommendations with anchor text. It turns link building from guesswork into a structured improvement project.
What this skill does
Identify orphan pages with no internal links that crawlers and users cannot discover
Map PageRank flow to find high-authority pages not distributing equity to priority targets
Generate specific link insertion recommendations with source URL, target URL, and anchor text
Recommend hub and spoke content structures to strengthen topical clusters
How to use it
Export your crawl data
Run a site crawl with Screaming Frog or Ahrefs and export the internal links report along with the all-pages list.
Run /internal-links
Share the crawl export and tell Claude Code which pages are your highest-priority conversion or ranking targets.
Implement the recommendations
Use the link insertion table to update existing content with new internal links, prioritized by potential link equity impact.
Example prompts
$Here's my Screaming Frog internal links export for a 500-page blog. Find orphan pages and recommend which posts should link to our top 10 commercial pages.
$We have 3 pillar pages that aren't ranking well. Map out where we should add internal links from existing blog content to boost their authority.
$Audit the internal linking on our SaaS website. We have 80 pages and want to make sure we're passing authority to our pricing and features pages.
Who it's for
Content managers who have published hundreds of posts but never audited the link structure
SEO consultants delivering quick-win recommendations to new clients
E-commerce teams optimizing category and product page authority distribution
Frequently asked questions
How many internal links should a page have?
There's no fixed number. Claude Code focuses on contextual relevance over quantity. A 2,000-word article with 5 to 10 meaningful internal links that help readers explore related content is healthier than 30 forced keyword-linked references.
What anchor text should I use for internal links?
Descriptive anchors that tell readers and search engines what the linked page is about. Claude Code generates anchor text recommendations that are natural in context and include the target keyword where it doesn't feel forced.
Can this help with silo structure for an e-commerce site?
Yes. Claude Code can recommend a silo architecture where category pages link to subcategory and product pages, and blog content links back to relevant category pages. This reinforces topical relevance for each product vertical.
Skills that pair well
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