Retargeting Campaign Builder
/retargeting
Claude Code builds retargeting architectures that match ad content to where a user dropped off in the funnel, preventing creative fatigue with rotation plans and protecting margins with frequency caps. It covers pixel-based, list-based, and engagement retargeting across Meta and Google.
What this skill does
Map retargeting audiences by funnel stage including page visit, add-to-cart, and checkout abandonment
Design creative rotation sequences to prevent ad fatigue across a 30-day window
Set frequency cap recommendations per audience segment and campaign objective
Build exclusion logic to prevent serving retargeting ads to recent purchasers
How to use it
Describe your funnel
Share your website structure, key conversion events, and which audiences you can currently build from pixel or CRM data.
Run /retargeting
Specify the platforms, budget allocated to retargeting, and your average sales cycle length.
Build the campaign structure
Use the output to set up ad sets, configure audiences, and brief your creative team on the rotation plan.
Example prompts
$Build a Meta retargeting campaign for our e-commerce store. We have 15k monthly visitors and a 2.1% conversion rate. Average order value is $85.
$Design a Google retargeting sequence for a SaaS product with a 14-day free trial. Target users who signed up but never activated.
$Our retargeting CPAs are 3x higher than cold traffic. Audit this campaign structure and redesign it.
Who it's for
E-commerce brands with high cart abandonment rates looking to recover revenue
SaaS companies retargeting trial users who didn't convert to paid
Lead gen campaigns where prospects visit multiple times before converting
Frequently asked questions
How long should my retargeting window be?
It depends on your sales cycle. For e-commerce with impulse purchases, 7 to 14 days captures most recoverable intent. For B2B SaaS with longer evaluation cycles, 30 to 90 days is appropriate. Claude Code recommends windows based on your reported time-to-conversion data.
What frequency cap should I set?
For Meta, 2 to 3 impressions per day per user is a common starting point before creative fatigue sets in. Claude Code calculates caps based on your audience size and budget to avoid burning out small retargeting pools.
Can I retarget video viewers and social engagers?
Yes. Claude Code includes engagement-based retargeting segments for users who watched video ads, engaged with posts, or visited your Instagram profile. These are useful warm audiences when your pixel data is limited by iOS tracking restrictions.
Skills that pair well
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