SEO Content Brief
/content-brief
Claude Code generates content briefs that give writers a clear target: the right structure, the entities and terms to include, the questions readers expect answered, and the word count and format benchmarks from top-ranking competitors. Writers produce better content faster with less editing.
What this skill does
Analyze top-ranking pages for a keyword to extract structure, subheadings, and topic coverage
Identify semantic entities and related terms the content needs to include for topical depth
Generate a list of reader questions sourced from PAA boxes and forum discussions
Set word count, readability, and format benchmarks based on competitive analysis
How to use it
Provide the target keyword
Share the primary keyword, your target audience, and any specific angle or unique perspective you want the content to take.
Run /content-brief
Claude Code analyzes competitor content and generates a structured brief with all the elements a writer needs.
Assign to your writer
Hand the brief to your writer or use it yourself. The structure is clear enough to write from without additional research.
Example prompts
$Create a content brief for 'best CRM for small business'. We want to rank on page 1. Our site covers B2B SaaS tools.
$Write a brief for a 2,500-word guide on Google Ads quality score. Target: mid-level marketers who understand PPC basics.
$Generate a content brief for 'email marketing automation' targeting e-commerce store owners. Competitor URLs to analyze: [URLs].
Who it's for
Content managers assigning articles to freelance writers who need clear direction
SEO teams producing content at scale who need consistent quality across multiple writers
In-house marketers self-publishing content who want a research shortcut before writing
Frequently asked questions
How is a content brief different from an outline?
An outline gives structure. A brief also gives the writer the why behind each section: which entities to include, which questions to answer, what competitors covered that they need to match or beat. Claude Code produces briefs with both layers.
Does it require access to live competitor URLs?
If you paste competitor URLs, Claude Code can analyze the content directly. If not, it works from its knowledge of top-ranking content patterns for the topic and the data you share about your target keyword.
Can I use this for product pages or just blog posts?
Content briefs work for any page type. For product or landing pages, the brief shifts focus from SEO structure to conversion intent and the questions buyers ask before purchasing. Tell Claude Code the page type and it adapts the format.
Skills that pair well
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