Conversion Rate Audit
/cro-audit
Claude Code audits your pages against proven conversion principles, identifying where visitors lose confidence, get confused, or encounter friction before reaching your goal action. It produces a tiered list of fixes ranked by expected impact on conversion rate.
What this skill does
Analyze above-the-fold content for value clarity, visual hierarchy, and CTA prominence
Identify trust signal gaps including missing social proof, security badges, and guarantees
Review mobile UX for touch target sizes, form friction, and readability issues
Flag page speed and Core Web Vitals issues that cause visitors to abandon before the page loads
How to use it
Share the page and data
Provide the URL, a screenshot, or the page copy and describe any heatmap, session recording, or analytics data you have on where visitors drop off.
Run /cro-audit
Tell Claude Code the traffic source, the conversion goal, and your current conversion rate so it can benchmark the recommendations.
Prioritize the fixes
Work through the high-impact, low-effort fixes first. Use the audit as the basis for your next A/B test backlog.
Example prompts
$Audit this landing page for conversion issues. Current CVR is 2.3%. Traffic is mostly cold from Google Ads. Here's the page copy and a screenshot.
$Our pricing page gets 1,200 visits per month but only converts at 1.1%. Run a CRO audit and tell me what's killing conversions.
$Review our checkout flow for friction points. We have a 68% cart abandonment rate. Here's the step-by-step flow description and exit data.
Who it's for
Growth marketers diagnosing landing pages with good traffic but poor conversion rates
E-commerce brands with high cart abandonment rates looking for checkout friction points
Product teams auditing their sign-up flow before scaling paid acquisition
Frequently asked questions
Do I need heatmap data to run a CRO audit?
No, but it helps. Claude Code can audit based on page copy and structure alone using established conversion principles. With Hotjar or Microsoft Clarity data, the audit gets more specific because it's based on actual user behavior rather than best-practice heuristics.
How long does it take to see results from CRO changes?
Quick copy and trust signal changes can show results in days. Layout changes need 2 to 4 weeks of A/B testing to reach statistical significance with typical traffic volumes. Claude Code estimates the traffic and time needed for each recommendation to produce a measurable result.
What's the highest-impact CRO change most sites should make?
Improving above-the-fold clarity: making it immediately obvious what the page is for, who it's for, and what happens when you click the CTA. Most pages fail this 5-second test. Claude Code evaluates this first in every audit.
Skills that pair well
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