Landing Page Copy
/landing-copy
Claude Code produces landing page copy structured around the specific job your visitor is trying to get done, with a headline that captures attention, a benefit stack that addresses the right pain points, and objection-handling copy that removes friction before the CTA.
What this skill does
Write above-the-fold headlines and subheadlines that communicate value in under 5 seconds
Build a benefit stack ordered by the priorities of your target buyer persona
Generate objection-handling copy for the top 3 to 5 reasons visitors don't convert
Write CTA button text and surrounding microcopy that reduces hesitation at the conversion point
How to use it
Describe your offer and audience
Share what you're selling, who the target buyer is, the main problem it solves, and any current conversion rate data you have.
Run /landing-copy
Specify the page goal (sign up, purchase, book a call), the traffic source (cold paid, warm email, organic), and your price point.
Test and iterate
Use the copy in your page builder, track conversion rates, and bring underperforming sections back to Claude Code with performance data for rewrites.
Example prompts
$Write landing page copy for a $79 paid ads toolkit targeting in-house marketing managers. Goal: direct purchase. Traffic: Google Ads.
$Create a SaaS free trial landing page for a project management tool. Audience: remote teams at 10-50 person startups. Conversion goal: trial signup.
$Rewrite this landing page copy. Current conversion rate is 1.8% and we think the headline and CTA section are weak. Here's the current copy.
Who it's for
Growth marketers launching new products or campaigns who need copy that converts from day one
Conversion rate specialists rewriting underperforming pages with data-informed copy changes
Founders writing their own landing pages who want professional copywriting structure without hiring an agency
Frequently asked questions
How long should a landing page be?
Length depends on the decision complexity and price point. Low-cost or free offers convert well with short pages (under 500 words). High-ticket products with longer sales cycles need more copy to address objections. Claude Code recommends length based on your price point and buyer awareness level.
How do I match copy to different traffic sources?
Cold traffic from ads needs more context and trust-building than warm traffic from email. Tell Claude Code your traffic source and it adjusts the copy to match the awareness level of those visitors.
Should I use long-form or short-form copy?
The right length is whatever it takes to answer every question a motivated buyer has before they feel ready to act. Claude Code writes the full page and then gives you a shorter variant if you want to test both approaches.
Skills that pair well
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