CTA Optimizer
/cta-optimizer
Claude Code rewrites CTA copy using first-person framing, specificity, and value-forward language that reduces hesitation. It addresses the button text, the subtext beneath it, and the surrounding copy that sets the context for why clicking is the right next step.
What this skill does
Rewrite CTA button text using first-person, specific, and value-forward language
Generate microcopy beneath CTAs that reduce friction with risk-reversal or specificity
Audit the copy surrounding CTAs to ensure it builds momentum toward clicking
Produce multiple variants for A/B testing with different psychological angles
How to use it
Share your current CTAs
Paste your current CTA text, the page context, and any conversion data you have on click-through rates.
Run /cta-optimizer
Specify the action you want visitors to take and the main hesitation you believe is preventing them from clicking.
Test the variants
Implement 2 to 3 variants for A/B testing and measure click-through rate and downstream conversion.
Example prompts
$Optimize the CTAs on our SaaS pricing page. Current button says 'Start Free Trial'. What else should we test? Our main friction is credit card requirement.
$Rewrite the CTA section on our landing page. Button gets seen but not clicked. Here's the current copy and our click data from Hotjar.
$Generate 8 CTA button text variants for a lead magnet download. Offer: free paid ads audit template. Audience: e-commerce marketing managers.
Who it's for
CRO specialists running structured button copy tests across high-traffic pages
Marketers who notice high scroll depth but low conversion rates on key pages
Email marketers optimizing the primary CTA in broadcast campaigns
Frequently asked questions
What makes a CTA button text perform better?
First-person framing ('Start my free trial') consistently outperforms second-person ('Start your free trial'). Specificity outperforms generic ('Get the audit template' vs. 'Download now'). Claude Code applies both principles plus others based on your specific context.
What should I put under the CTA button?
Risk-reversal microcopy like 'No credit card required', 'Cancel anytime', or 'Free for 14 days' reduces the perceived commitment. Claude Code generates the microcopy alongside the button text and adjusts the risk-reversal based on what objections your buyers actually have.
How many CTA variants should I test at once?
Test one variable at a time. If you change the button text, keep the surrounding copy constant. If you change the surrounding copy, keep the button constant. Two to three variants per test gives you enough data without splitting traffic too thin.
Skills that pair well
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