Social Content Creator
/social-post
Claude Code writes social content adapted to each platform's algorithm signals, format preferences, and audience behavior. It produces posts with strong hooks, appropriate length, and the structural patterns that earn engagement on each specific network.
What this skill does
Write platform-native posts for LinkedIn, X (Twitter), and Instagram with appropriate length and tone
Open each post with a hook line that stops the scroll and earns the first click to expand
Structure content using the format patterns that perform best on each platform's algorithm
Generate caption-and-hashtag combinations for Instagram and content-only formats for LinkedIn
How to use it
Share your topic and platform
Describe what you want to post about, the key insight or message, and which platforms you need content for.
Run /social-post
Tell Claude Code your brand voice, follower count range, and whether you want multiple variants to test.
Post and track
Publish across platforms at optimal times and note which hooks and formats generate the most engagement for future content.
Example prompts
$Write 3 LinkedIn posts about why most Google Ads audits miss the real issues. Audience: marketing managers. Goal: drive profile follows.
$Create an Instagram caption for a behind-the-scenes photo of our team working on a client campaign. Brand voice: professional but human.
$Write a short X post announcing our new free ad audit template. Include a hook and a clear reason to click the link.
Who it's for
Solopreneurs building an audience on social media who need help with consistent posting
Marketing teams managing brand accounts across multiple platforms with a small team
B2B founders who want to build personal brand content without spending hours writing each post
Frequently asked questions
How do I maintain my voice if Claude Code is writing my posts?
Share 5 to 10 posts you've written that you're proud of and ask Claude Code to match the style. Then edit the output to add your specific takes and personal examples. The structure and hooks do the heavy lifting; your voice comes through in the edits.
What makes a social media hook actually work?
Hooks that create pattern interrupts work because they say something unexpected, specific, or counter-intuitive in the first line. 'Here's how to run better ads' is ignored. 'I audited 200 Google Ads accounts and 80% make the same mistake' earns a click. Claude Code opens with hooks in the second category.
How often should I post on each platform?
Quality over quantity. On LinkedIn, 3 to 5 times per week is the ceiling for most audiences before engagement drops. On X, daily posting is the norm. On Instagram, 4 to 5 times per week for feed content, plus Stories. Claude Code can help you plan a sustainable cadence for your capacity.
Skills that pair well
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