Content Calendar Planner
/content-calendar
Claude Code generates a content calendar that aligns with your SEO goals, seasonal opportunities, and audience journey. Each entry includes the topic, format, target keyword, and publishing rationale so every piece has a clear strategic purpose.
What this skill does
Map content topics to business goals, product launches, and seasonal search demand
Assign content formats to each topic based on intent and available production resources
Distribute content types across the calendar to maintain format variety for audience retention
Prioritize topics by search demand, competition, and proximity to conversion
How to use it
Share your context
Describe your business, target audience, publishing frequency, available content formats (video, blog, social), and any upcoming product launches or campaigns.
Run /content-calendar
Specify the time period (monthly or quarterly), team size, and primary content goal (SEO, social growth, or lead generation).
Assign and execute
Export the calendar to your project management tool and assign topics to writers or creators.
Example prompts
$Build a 3-month content calendar for a B2B SaaS blog targeting marketing ops teams. We publish 2 posts per week. Focus on organic search.
$Create a monthly content calendar for our e-commerce brand's Instagram and blog. We're in the sustainable fashion niche. 1 blog per week, daily social.
$Plan a Q2 content calendar for a marketing agency. Include thought leadership, case studies, and educational posts. Budget for 8 pieces per month.
Who it's for
Content managers planning quarterly editorial strategy across blog and social channels
Solopreneurs building a content plan without a dedicated marketing team
Agencies building content roadmaps to present to clients at kickoff
Frequently asked questions
How far in advance should I plan content?
90 days is the practical planning horizon for most teams. It gives enough lead time for research and production while staying close enough to adapt to market changes. Claude Code structures calendars in 30-day blocks within the 90-day view so you can execute one month at a time.
Should every piece of content target a keyword?
Not necessarily. Thought leadership and brand content serve different goals than SEO content. Claude Code marks each piece by primary purpose (SEO, social, conversion, brand) so your calendar has intentional balance across objectives.
How do I handle content that doesn't perform?
Claude Code can audit your existing content performance data and recommend which low-performers to update, consolidate, or redirect before planning new content. Getting existing content to work harder often outperforms publishing more new pieces.
Skills that pair well
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