Social Media Calendar
/social-calendar
Claude Code creates monthly social media calendars that balance content types (educational, promotional, engagement, personal) across your active platforms. Each entry includes the platform, content type, topic, and publishing rationale so nothing gets posted without purpose.
What this skill does
Design a monthly posting schedule balanced across content pillars and platforms
Assign specific topics to each posting slot based on your business goals and audience interests
Recommend posting frequency per platform based on your content production capacity
Flag key dates (product launches, industry events, seasonal peaks) to plan content around
How to use it
Share your context
Describe your business, active platforms, posting frequency goal, team size for content production, and any upcoming launches or campaigns.
Run /social-calendar
Specify the month, your primary content goal (brand awareness, leads, or community), and your content pillars or topic areas.
Assign and execute
Use the calendar in Notion, Trello, or your social scheduling tool, assigning each entry to a creator and scheduling date.
Example prompts
$Build a March social media calendar for a B2B marketing agency. Platforms: LinkedIn and Twitter. Goal: drive inbound leads. 5 posts per week on LinkedIn, 3 on X.
$Create a monthly Instagram calendar for a DTC skincare brand. 5 feed posts per week plus daily Stories. Mix: product, UGC, educational, and behind-the-scenes.
$Plan a social calendar for a freelance marketing consultant. LinkedIn only. 4 posts per week. Content pillars: paid ads insights, case studies, marketing takes.
Who it's for
Social media managers planning monthly content in advance to reduce daily scrambling
Marketing directors reviewing social strategy before assigning execution to team members
Solopreneurs who want a structured posting plan without hiring a social media manager
Frequently asked questions
What content pillars should I use?
Most brand social accounts need 4 to 5 pillars: educational (builds authority), promotional (drives revenue), behind-the-scenes (builds trust), engagement (drives community), and personal/opinion (builds connection). Claude Code recommends pillars based on your business type and audience.
How far in advance should I plan social content?
30 days is the practical planning window. It gives enough lead time for content production without being so far out that you're writing about topics that feel stale by publication. Claude Code creates 30-day calendars by default with notes on what can flex if news or trends emerge.
How do I avoid running out of content ideas mid-month?
Content pillars with 5 to 7 topic ideas each give you a pool to draw from without repeating. Claude Code generates topic idea lists within each pillar so you have backfill content when your primary ideas run dry.
Skills that pair well
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