Content Repurposing Plan
/content-repurpose
Claude Code maps a content repurposing strategy that extracts maximum distribution from each piece you create. It identifies which formats work for each channel, what needs adapting vs. what can be reused directly, and sequences the repurposing so production stays efficient.
What this skill does
Identify the 10 to 15 formats a single piece of long-form content can be adapted into
Map each format to the platform and audience segment it serves best
Specify what adaptation each format requires, from direct excerpt to full rewrite
Sequence the repurposing plan by production effort to maximize output per hour
How to use it
Share the source content
Paste your blog post, podcast transcript, video script, or webinar notes that you want to repurpose.
Run /content-repurpose
Specify which platforms you're active on and your publishing capacity per week across channels.
Execute the plan
Follow the sequenced repurposing plan to create each format, reusing Claude Code to help produce the adapted versions.
Example prompts
$Here's a 3,000-word blog post on email marketing automation. Create a repurposing plan for LinkedIn, Twitter, Instagram, and our email newsletter.
$We recorded a 45-minute podcast episode on growth marketing. Map out 12 content pieces we can create from it across different formats.
$Turn this case study into a repurposing plan. We want LinkedIn posts, a Twitter thread, a short-form video script, and 3 email snippets.
Who it's for
Content creators who produce long-form content and want to extend reach without doubling workload
Marketing teams with limited production budgets who need to distribute one asset across multiple channels
Podcast or video creators looking to build a blog and social presence from existing audio or video content
Frequently asked questions
Which formats get the most reach from repurposing?
Short-form social content (LinkedIn carousels, Twitter threads, Instagram Reels scripts) typically gets the most distribution reach from repurposing. Email newsletters and YouTube Shorts are the next tier. Claude Code recommends based on where your audience is most active.
Does repurposed content hurt SEO?
No, as long as each piece serves a different channel. A LinkedIn post adapted from a blog doesn't compete with the original. The only SEO risk is republishing identical text on a separate domain, which Claude Code flags and avoids recommending.
How long does repurposing actually take?
With Claude Code handling the adaptation, most formats take 10 to 20 minutes each. A full repurposing plan from one long-form piece can generate a week's worth of content in a few hours.
Skills that pair well
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