Bid Strategy Optimizer
/bid-strategy
Claude Code evaluates your current bid strategies against campaign objectives and historical performance data, then recommends whether to switch, adjust targets, or segment campaigns for better algorithm signals. It removes trial-and-error from smart bidding transitions.
What this skill does
Analyze current bid strategy performance against CPA, ROAS, or volume targets
Identify campaigns with insufficient conversion data for Smart Bidding and recommend fixes
Model tradeoffs between Target CPA, Maximize Conversions, and manual CPC for each campaign type
Generate a migration plan for switching bid strategies without disrupting learning periods
How to use it
Share campaign data
Export campaign performance data including current bid strategies, conversion volumes, and your target CPA or ROAS.
Run /bid-strategy
Tell Claude Code your primary campaign goal and any budget or CPA constraints you're working within.
Apply the recommendations
Follow the phased migration plan to switch strategies without triggering unnecessary learning periods.
Example prompts
$I have 8 Google campaigns. 3 are on Target CPA, 4 on Maximize Conversions, 1 manual. Here's the data. Tell me which bid strategies to change.
$Our Target ROAS is set to 400% but we're only hitting 280%. Should I lower the target or switch strategies? Here's 90 days of data.
$I'm launching a new Google campaign with no conversion history. What bid strategy should I start with to build data fastest?
Who it's for
PPC managers inheriting underperforming accounts where bid strategies were set and forgotten
E-commerce brands scaling Google Shopping and struggling to hit ROAS targets
Agencies running quarterly bid strategy reviews across multiple client accounts
Frequently asked questions
When should I use Target CPA vs. Maximize Conversions?
Target CPA works best when you have at least 30 to 50 conversions per month and a stable CPA you want to hold. Maximize Conversions is better for volume when you're in a learning phase or want to saturate a budget without a hard CPA ceiling. Claude Code evaluates your data and recommends which fits your situation.
How do I switch bid strategies without tanking performance?
The main risk is triggering a learning period during high-revenue periods. Claude Code generates a migration timeline that avoids switching during peak seasons and recommends monitoring windows to catch performance drops early.
Does this work for Meta bid strategies too?
Yes. Claude Code covers Meta's Lowest Cost, Cost Cap, and Bid Cap strategies and recommends which fits your campaign objective and budget stability needs.
Skills that pair well
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