PPC Performance Report
/ppc-report
Claude Code transforms raw campaign exports into structured performance reports with executive summaries, trend callouts, and clear next-step recommendations. It covers Google Ads, Meta, LinkedIn, and any platform with exportable data.
What this skill does
Consolidate multi-platform campaign data into a unified performance summary
Identify week-over-week and month-over-month trends across key metrics
Generate an executive summary paragraph suitable for stakeholder reporting
Produce a prioritized action list ranked by potential revenue impact
How to use it
Export your campaign data
Pull performance CSVs from each ad platform covering the reporting period you want to analyze.
Run /ppc-report
Paste the data or describe key metrics and tell Claude Code the reporting period, audience, and what decisions the report needs to support.
Use the output
Copy the executive summary into your report deck and use the recommendations section for your team's action plan.
Example prompts
$Here's our March vs. February Google Ads data. Build a performance report for our weekly marketing team meeting. Budget was $28k.
$Create a monthly paid media report for our e-commerce brand covering Meta and Google. Highlight what drove the 18% ROAS drop in week 3.
$Write an executive summary of our Q1 LinkedIn ad performance. Total spend was $12k. We ran 3 campaigns targeting CMOs.
Who it's for
Marketing managers who report paid media performance to leadership weekly or monthly
Agencies producing client-facing performance reports across multiple ad accounts
In-house growth teams tracking paid acquisition efficiency across channels
Frequently asked questions
Can it generate charts or just text?
Claude Code produces text-based reports with structured data tables. For visual charts, you can use the output data in Google Sheets, Looker Studio, or ask Claude Code to generate chart-ready data formatted for your visualization tool.
How do I handle missing data from one platform?
Tell Claude Code which data is missing and why. It will note the gap in the report and adjust conclusions to reflect the incomplete dataset, so your report remains accurate rather than misleading.
Can I customize the report format for different audiences?
Yes. Specify whether the report is for a technical team, an executive, or a client unfamiliar with paid media metrics. Claude Code adjusts the vocabulary, depth, and emphasis accordingly.
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