Ad Account Audit
/ad-audit
Claude Code reads your exported campaign data and produces a structured audit of budget efficiency, Quality Scores, audience overlap, and underperforming ad sets. Marketing teams use it to prep for quarterly reviews or agency handoffs without manual pivot-table work.
What this skill does
Analyze campaign-level spend against conversion data to flag negative-ROI ad sets
Identify audience overlap between ad groups that drives up CPMs
Surface Quality Score and relevance score patterns across creative and landing page pairs
Generate a prioritized action list with estimated spend recovery per item
How to use it
Export your data
Download a CSV from Google Ads or Meta Ads Manager covering at least 30 days of campaign performance.
Run /ad-audit
Paste the CSV or describe your account structure and key metrics, then run the command.
Act on findings
Claude Code returns a tiered audit with specific recommendations ranked by potential impact on ROAS.
Example prompts
$Here's my Google Ads export for Q1. We spent $42k across 6 campaigns. Find where we're wasting budget and what to pause.
$Our Meta CPM jumped 38% this month but conversions stayed flat. Audit this data and tell me what changed.
$I manage ads for a SaaS product at $15k/month. Run an audit and identify the top 3 budget reallocation moves.
Who it's for
Marketing managers preparing monthly or quarterly paid media reviews
Freelance PPC specialists auditing a new client account before onboarding
Growth teams diagnosing a sudden drop in paid acquisition efficiency
Frequently asked questions
What data format does this work with?
Claude Code works with CSV exports from Google Ads, Meta Ads Manager, or any platform that exports tabular campaign data. You can also paste summary metrics directly into the prompt if you don't have a full export.
How granular does the audit get?
The depth depends on the data you provide. With campaign-level data you get macro recommendations. With ad set or keyword-level data, Claude Code can pinpoint specific creative fatigue, keyword cannibalization, or audience segment issues.
Can I audit both Google and Meta in one pass?
Yes. Provide both exports and tell Claude Code to compare cross-platform performance. It will normalize metrics where possible and highlight where budget mix is off relative to your goals.
Skills that pair well
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