Email Campaign Audit
/email-audit
Claude Code analyzes your email program across four dimensions: performance metrics (open, click, conversion rates), deliverability signals (bounce rates, spam complaints, authentication), list health (engagement segmentation, churn), and content quality. It produces a prioritized improvement plan.
What this skill does
Analyze open, click, and conversion rate trends to identify underperforming campaign types
Review deliverability signals including bounce rates, unsubscribe rates, and spam complaint thresholds
Assess list segmentation and engagement health to find segments that need suppression or re-engagement
Audit email content structure for copy, design, and CTA patterns that are dragging performance down
How to use it
Export your email data
Pull campaign performance reports from your ESP covering at least 90 days, including open rates, click rates, bounces, and unsubscribes.
Run /email-audit
Share the data with Claude Code and describe your current segmentation approach, sending frequency, and any deliverability issues you're aware of.
Implement the plan
Work through the prioritized recommendations starting with deliverability fixes before moving to content and segmentation improvements.
Example prompts
$Audit our email program. Here's 6 months of campaign data from Klaviyo. Open rate dropped from 28% to 19% over Q4. Find out why.
$Our email deliverability is suffering. Spam complaint rate is 0.4% and inbox placement is dropping. Here's our sending data. What's causing this?
$Review our B2B email campaigns. We send weekly to 8,000 subscribers. CTR is 1.2% and we think content is the issue. Here are last 12 sends.
Who it's for
Email marketers whose program metrics have declined without an obvious cause
New email managers inheriting a list and program they didn't build
E-commerce brands whose email channel revenue has plateaued despite list growth
Frequently asked questions
What open rate should I be aiming for?
Industry averages vary widely by sector. B2B newsletters typically see 20 to 35% open rates. E-commerce promotional sends average 15 to 25%. The more useful benchmark is your own historical trend. Claude Code compares your metrics to your own baseline and flags where decline is meaningful.
How do I fix poor deliverability?
Start with authentication (SPF, DKIM, DMARC), then address list hygiene by suppressing unengaged subscribers, then review sending frequency. Claude Code will identify which of these is most likely causing your specific deliverability issues based on the signals in your data.
How often should I audit my email program?
A full audit every quarter catches issues before they compound. Claude Code can run a lightweight monthly check if you share your key metrics each month, flagging any metric that moves outside normal variance for your program.
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