Email Sequence Builder
/email-sequence
Claude Code designs email sequences with the right number of touches, timing intervals, and content focus per email. Each sequence is mapped to a specific subscriber segment and campaign goal, with subject lines and body copy written for every email in the series.
What this skill does
Design the sequence architecture: number of emails, timing intervals, and content goal per email
Write subject lines and preview text for each email in the sequence
Produce body copy for each email matched to where the subscriber is in the journey
Build conditional branches for engaged vs. non-engaged subscribers to improve deliverability
How to use it
Describe the sequence goal
Share the trigger event (signup, purchase, trial start, cart abandonment), the subscriber segment, and the desired end action.
Run /email-sequence
Specify how many emails you want in the sequence, your email platform, and your brand voice.
Load into your ESP
Copy each email into your email service provider and configure the timing and trigger logic from the sequence map Claude Code provides.
Example prompts
$Build a 6-email welcome sequence for a SaaS product. Trial starts on day 0. Goal: get users to complete their first project by day 7.
$Write a 4-email cart abandonment sequence for an e-commerce store. Average cart value is $120. Include a discount in email 3.
$Create a 5-email re-engagement sequence for subscribers who haven't opened in 90 days. Our list is 12,000 people. Segment: marketing professionals.
Who it's for
SaaS companies building onboarding sequences to improve trial-to-paid conversion rates
E-commerce brands recovering abandoned cart revenue through automated email flows
Newsletter publishers re-engaging dormant subscribers before list cleaning
Frequently asked questions
How many emails should be in a welcome sequence?
For SaaS, 5 to 7 emails over the first 14 days covers onboarding, feature discovery, social proof, and a conversion nudge. For e-commerce, 3 to 4 emails in the first 7 days introducing the brand and driving a first purchase works well. Claude Code recommends based on your product type and sales cycle.
What's the right time interval between sequence emails?
Day 0, 1, 3, 7, and 14 is a proven cadence for SaaS onboarding. For e-commerce, days 0, 1, and 3 for cart abandonment captures most recoverable revenue. Claude Code adjusts intervals based on the urgency of the sequence and the typical decision timeline.
How do I avoid the sequence feeling automated and impersonal?
Use conversational first-person writing, reference specific actions the subscriber took (signed up for X, downloaded Y), and send from a real person's name rather than a company address. Claude Code writes sequence copy in a tone that reads like a helpful person, not a marketing department.
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