Headline Swipe File
/headline-swipe
Claude Code generates a categorized swipe file of headline formulas adapted to your specific market and audience. Each formula type comes with multiple filled-in examples you can use directly or adapt, giving you a reference library that eliminates blank-page moments.
What this skill does
Generate 50 to 100 headline variants organized by formula type (number, how-to, curiosity gap, specificity, before-after)
Adapt each formula to your specific niche, product type, and target audience
Flag which formula types historically perform best for each content format (ads, email, blog)
Include fill-in-the-blank templates so you can apply each formula to any new topic quickly
How to use it
Define your niche and audience
Share your industry, product category, target buyer, and the main outcomes or benefits your content promises.
Run /headline-swipe
Specify how many formula types you want and which formats you need headlines for (ad, blog, email, social).
Build your reference library
Save the output in a Notion page or Google Doc as your go-to reference when writing new content.
Example prompts
$Build a headline swipe file for a B2B SaaS marketing blog. 50 headlines across 5 formula types. Target reader: demand generation managers.
$Create a swipe file of 30 email subject line formulas for e-commerce brands. Focus on promotional and re-engagement campaigns.
$Generate a headline swipe file for a digital marketing freelancer. I write for clients in finance, health, and SaaS verticals.
Who it's for
Content creators who write frequently and want to eliminate blank-page writer's block
Email marketers building a subject line testing library across campaign types
Copywriters serving multiple clients who need adaptable formulas across different verticals
Frequently asked questions
How often should I refresh my swipe file?
Add new examples whenever you see a headline that stops you while scrolling or reading. Claude Code can help you deconstruct why it worked and generate similar variants. Refresh the full file every 6 months to catch new formula trends in your niche.
Can I use these headlines verbatim?
The filled-in examples are meant as inspiration and starting points. Claude Code generates them to your niche so they're closer to ready-to-use than a generic formula, but always adapt them to your specific topic and audience before publishing.
Which formula types work best for paid ads?
Specificity formulas with concrete numbers and outcomes work well for ads because they create pattern interrupts in a feed. Curiosity gaps work for middle-funnel audiences who are research-mode. Claude Code labels each formula by its best use case across formats.
Skills that pair well
Get the full toolkit
All 50 skills included free with every Command Center kit