Homepage Copy
/homepage-copy
Claude Code writes homepage copy that handles multiple visitor types simultaneously, from first-time cold visitors to returning warm leads. It structures each section to do a specific job in the buying journey without letting the page try to say everything to everyone.
What this skill does
Write a hero section that communicates your core value proposition in one clear statement
Structure social proof sections with testimonials, logos, and metrics that build trust at the right point
Write feature-to-benefit copy that translates product capabilities into outcomes buyers care about
Generate a homepage CTA hierarchy that directs different visitor types to the right next step
How to use it
Share your business context
Describe what your product or service does, who your primary buyer is, your current customer count or revenue stage, and available social proof.
Run /homepage-copy
List the sections you need (hero, features, social proof, pricing teaser, FAQ, CTA) and specify the tone: formal, conversational, or bold.
Integrate with your design
Use the copy to brief your designer or paste it directly into your website builder, adjusting section order based on your design layout.
Example prompts
$Write homepage copy for a B2B SaaS analytics tool targeting e-commerce brands. We have 1,200 customers and strong NPS scores.
$Create the hero and features sections for a marketing agency homepage. We specialize in paid media for DTC brands doing $1M-$10M revenue.
$Rewrite our homepage copy. The current version is too feature-focused and we're not converting visitors from paid traffic. Here's what we have now.
Who it's for
Founders rewriting their homepage after product-market fit to capture a larger market
Marketing teams refreshing website copy for a rebrand or positioning shift
Agencies writing website copy for clients who need structured copy before design begins
Frequently asked questions
How is homepage copy different from landing page copy?
A landing page has one goal and one audience. A homepage serves multiple visitor types and needs to guide each toward a different next step. Claude Code structures homepage copy with this in mind, creating a hierarchy of CTAs rather than a single conversion focus.
How much social proof do I need before writing homepage copy?
Even early-stage companies have proof signals: beta user testimonials, customer logos, case study outcomes, or usage statistics. Claude Code works with whatever you have and positions it effectively. It also flags what proof gaps are worth filling to strengthen conversion.
Should the homepage have long copy or short copy?
Homepages work best when they're concise and directional. Most visitors scan, not read. Claude Code writes homepage sections in scannable blocks with clear hierarchy, so even visitors who don't read every word get the key message.
Skills that pair well
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