Pricing Page Copy
/pricing-copy
Claude Code structures pricing page copy to reduce friction at the moment buyers are most hesitant. It writes plan names and descriptions that help visitors self-select, feature comparison language that highlights value at each tier, and FAQ copy that handles price objections directly.
What this skill does
Write plan names and positioning statements that help different buyer segments self-select
Generate feature tier copy that communicates the value step-up between plans clearly
Write FAQ answers for the pricing page that address the top 5 price and commitment objections
Create trust signals and risk-reversal copy (guarantees, free trials, cancel anytime) for below the CTA
How to use it
Share your pricing structure
Provide your plan names, prices, feature differences, and target buyer for each tier.
Run /pricing-copy
Describe the most common objections you hear when prospects see the price and any guarantee or risk-reversal you offer.
Implement on your pricing page
Use the copy for plan cards, the FAQ section, and the trust copy surrounding each CTA button.
Example prompts
$Write pricing page copy for 3 SaaS plans at $29, $79, and $149/month. The top plan has advanced reporting and team features. Target: marketing teams.
$Create plan descriptions for our agency pricing: Starter ($500/month), Growth ($1,200/month), Scale ($2,500/month). Client type: e-commerce brands.
$Rewrite our pricing FAQ. We're losing trials at the pricing page. Here are the 6 questions we get most often and our current answers.
Who it's for
SaaS founders redesigning pricing pages after repositioning or adding a new tier
Marketing teams seeing high drop-off rates on pricing pages who suspect copy is the issue
Product marketers launching new pricing models who need clear tier differentiation copy
Frequently asked questions
Should I show prices or hide them behind a demo request?
Showing prices filters out non-buyers and builds trust with serious prospects. Hiding prices works for complex enterprise products where price depends heavily on configuration. Claude Code writes copy for both approaches and can frame the 'contact us' path positively if you go that route.
How do I make the middle plan feel like the obvious choice?
Highlight the middle plan visually and copy-wise as 'most popular'. Write its features to solve the core problem completely while the lower plan feels limited and the upper plan feels like overkill for most buyers. Claude Code structures the tier copy to create this perception.
What should the pricing page FAQ include?
The most conversion-critical questions are: what happens when the trial ends, can I cancel anytime, what payment methods are accepted, and is there a refund policy. Claude Code generates answers that remove objections without creating new doubts.
Skills that pair well
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