Case Study Writer
/case-study
Claude Code structures customer case studies using the problem-solution-results framework, ensuring each section builds toward the outcome metrics that matter to prospective buyers. It produces case studies that work as sales enablement content, not just blog posts.
What this skill does
Structure the narrative arc from customer situation through problem, solution, and measurable results
Write each section with the language patterns that resonate with the buyer persona reading it
Identify which metrics and outcomes to feature prominently based on what moves buyers to act
Generate pull quotes from customer interviews that reinforce the key value delivered
How to use it
Share the raw story
Provide the customer background, the problem they faced, what solution you delivered, and the results achieved with specific metrics.
Run /case-study
Specify the target buyer persona who will read this case study and the sales stage it's designed to support.
Refine and publish
Use the draft as your first version, get customer approval, and publish to your website, sales decks, and email sequences.
Example prompts
$Write a case study for a SaaS client who reduced churn by 34% using our customer success platform. Target reader: VP of Customer Success.
$Turn this interview transcript into a B2B case study. Customer is an e-commerce brand that grew revenue 62% in 6 months using our tool.
$Create a case study for an agency client. We helped them cut reporting time by 8 hours per week. Buyer persona: marketing agency owner.
Who it's for
B2B SaaS companies building a library of sales enablement case studies from existing customer wins
Marketing agencies documenting client results to attract similar prospects
Consultants turning client project outcomes into credibility-building content
Frequently asked questions
How do I get good information from a customer for a case study?
Ask Claude Code to generate an interview question guide before you speak to the customer. It will produce questions designed to surface the specific details you need for each section of the case study framework.
How long should a case study be?
B2B case studies perform best at 600 to 1,000 words for the written version, with a one-page PDF summary for sales use. Claude Code can produce both formats from the same interview data.
Can this work without hard metrics?
Yes. Not every customer can share specific numbers. Claude Code can structure qualitative outcomes like 'significantly improved' or 'reduced friction in the process' while making the narrative as specific as possible around the situation and solution.
Skills that pair well
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