Cold Email Writer
/cold-email
Claude Code writes cold emails that earn replies by opening with a genuine, specific hook rather than a generic introduction, then getting to the point fast with a low-friction ask. It produces the initial email plus a follow-up sequence with varied angles.
What this skill does
Write an opening line personalized to the prospect's specific situation, content, or company context
Structure the email to deliver value or relevance before making any ask
Generate 3 to 4 follow-up emails with different angles to maximize reply rate
Write multiple closing asks ranging from high-commitment (call) to low-commitment (quick question)
How to use it
Describe the prospect and offer
Share who you're emailing, their company or role context, what you're offering, and why it's relevant to them specifically.
Run /cold-email
Specify the desired call to action (book a call, reply with a question, download a resource) and how many follow-up emails you need.
Personalize and send
Add the prospect-specific details to the personalization placeholder Claude Code marks, then send via your outreach tool.
Example prompts
$Write a cold email to a VP of Marketing at a 50-person SaaS company. We offer a paid ads audit service. They're running Google and Meta. I saw they posted about rising CAC.
$Create a 4-touch cold email sequence for agency outreach targeting e-commerce brands doing $500k to $2M annually. Offer: performance marketing retainer.
$Write cold outreach emails for a freelance SEO consultant targeting local service businesses. Goal: book a free 30-minute SEO review call.
Who it's for
B2B founders doing sales outreach who want professional copy without a sales copywriter
Sales development reps building outreach sequences for new market segments
Agencies pitching prospective clients with cold outreach campaigns
Frequently asked questions
What's the most important element of a cold email?
The opening line. If it's generic, the email gets deleted. If it's specific to the prospect's situation, content, or company, it earns the next 3 sentences. Claude Code writes opening lines that reference something real about the prospect rather than defaulting to 'I came across your website'.
How many follow-ups should I send?
3 to 4 follow-ups is the range where most replies occur, with reply rates typically peaking on follow-up 2 or 3. After 4 touches with no response, most prospects have seen enough. Claude Code writes each follow-up with a different angle to avoid repeating the same message.
How do I avoid sounding like a spam email?
Short sentences, a specific opening hook, a low-commitment ask, and no marketing language. Cold emails that read like a person wrote them perform far better than emails that read like copy. Claude Code writes cold emails in plain, conversational language without sales buzzwords.
Skills that pair well
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